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Global Director of Revenue Growth
GA International

November 2022 to June 2023

  • Implemented a growth plan (36% - 2023) to achieve company goals, including but not limited to managing existing customers, acquiring new customers, managing innovation, and increasing prices;

  • Implemented a new sales structure (Sales POD), optimized CRM (Hubspot) and aligned resources and efforts to strategic areas;

  • Defined and implemented key performance indicators to ensure growth;

  • Achieved 4% net growth in April 2023 by slowing the erosion of the customer base (-32%), retaining customers and acquiring new customers;

  • Implemented an innovation management and new product introduction process;

  • Develop an integration and training plan for new employees.

Vice-President Sales and Marketing
Franesse DP

June 2022 to November 2022

  • Established the three-year strategic roadmap and rebrand;

  • Implemented a dashboard (objectives and key performance indicators) for sales monitoring;

  • Established the needs and proceeded with the selection of a customer relationship management software - CRM;

  • Recommended sales territory reorganization to increase coverage and accelerate sales growth for existing customers;

  • Developed the financial and service infrastructure for Contronics' new technology.

  • Developed online library for sales tools and product presentations;

  • Contributed to 12% sales growth for the third quarter.

Senior Global Marketing Director
Nuera Air

July 2020 to June 2022

  • Co-led and  establish a three-year plan and responsible for the planning process;

  • Key player in reducing EBITDA losses for 2020 that were reduced by over 50% from FY 2019;

  • Minimized the organization's losses by achieving break-even in Q3-2021.

  • Repositioned brands and product offering by distribution channel (online, offline and international) that generated a 13% increase in sales to retailers;

  • Optimized product portfolio and streamlined up to 64% of customer offering;

  • Standardized price list and discounts resulting in a 9% increase in revenue;

  • Performed marketing and digital transformation (brand strategy, digital marketing, B2B platform, e-commerce and marketing campaigns) for all 47 countries;

  • Developed and led a 28 new product development and improvement process to maximize portfolio synergy and reduce quality issues;

  • Developed strategic partnerships to ensure the development of the first eco-friendly central vacuum cleaner;

  • Developed a new high-volume product platform by simplifying the design and manufacturing processes, reducing product costs by 21%;

  • Developed the sales forecasting process across all markets and distribution channels;  

  • Participated in the development of the S&OP process and the implementation of the MRP system. 

Exécutif en marketing, vente & développement des affaires


Global Sales & Marketing Director
Blücare Lab

June 2017 to July 2020

  • Participated in the development of the Blücare company and its business model;

  • Developed the mission/vision, brand image and communication tools;

  • Set up the business development process, recruited partners and commercial agreements;

  • Concluded agreements with major partners (Royal Canin and Merck) to reach distribution in 31 countries in the first year of operation;

  • Established two international expert committees leading to the establishment of guidelines for the use of Blücare Hematuria and Glycosuria;

  • Developed an innovative application for monitoring diabetes in cats.

Head of Marketing, Consumer Portfolio

June 2015 to March 2017

  • Developed and implemented a new strategic planning process across all Pendopharm divisions;

  • Developed a five-year vision for the 3 key therapeutic areas resulting in increased sales through innovation and mature product management;

  • Improved team effectiveness through restructuring and recruitment of new talent;

  • Positioned the company as a leader in gastrointestinal products by introducing a new "Lax-A" product franchise with a unique merchandising platform;

  • Launched national online and offline campaigns with new strategic partners which resulted in distribution points with major Canadian retailers.

Marketing Manager, Allergy Portfolio (Consumer & Prescription)
Sanofi Consumer Care

March 2014 to June 2015

  • Led the Rx-to-OTC switch and first Canadian launch of an OTC product in its category: Nasacort Allergy 24HR (nasal spray);

  • Gained 17% market share in the Quebec market through a partnership and sponsorship with the TV show "La Voix";

  • Designed and developed a program of excellence for the improvement of the OTC product launch process, allowing for launches on targeted dates and with a service level of over 95%.  

Group Product Manager, Upper Respiratory brands
Merck Consumer Care

November 2007 to March 2014

  • Responsible for brand planning, new product launches and achieving profitability targets;

  • Achieved average annual growth for hydraSense of 23.1% for 7 years;

  • Established the 5-year vision for the hydraSense brand in the relief and treatment of the 5 senses;

  • Increased consumer opportunities by launching 10 products for daily nasal congestion, due to allergies, colds in adults and children;

  • Positioned the hydraSense and Drixoral brands among the top Canadian brands in their category (sales and recommendations);

  • Obtained the endorsement of the most recommended brand by doctors and pharmacists;

  • Created 12 television commercials for the hydraSense & Drixoral brands bringing the brand's market share to 44% nationally and 68% in Quebec;

  • Increased sales by 38% in Quebec by concluding several strategic partnerships with Fort Boyard, Star Académie, Lolë, PJC, La Ronde and Alex Harvey.

Previous work experience

  • Brand Manager, Pennsaid, Paladin Labs                                   January 2006 to November 2007

  • Account Manager/Critical Care Sales Specialists, Bayer           January 2004 to January 2006

  • Business Development Manager, Roche Diagnostics                Sept. 2002 to June 2003

  • Associate Product Manager, Roche Diagnostics                       April 2001 to Sept. 2002

  • Internet Marketing Manager, Sobeys                                       Sept.1999 to April 2001

  • Buyer (Grocery Division), Metro                                               June 1997 to Sept. 1999

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