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Global Director of Revenue Growth
GA International

November 2022 to June 2023

  • Implementation of a growth plan (36% - 2023) in order to achieve corporate objectives, including but not limited to the management of existing customers, the acquisition of new customers, the management of innovation and rising prices;

  • Establish a new sales structure (Sales POD), optimize the CRM (Hubspot) and align resources and efforts with strategic sectors;

  • Define and implement performance indicators to ensure growth;

  • Achieve 4% net growth in April 2023 by slowing customer attrition (-32%), retaining customers and acquiring new ones;

  • Implement a process for managing innovation and launching new products;

  • Develop an integration and training plan for new employees.

Vice President of Sales and Marketing
French DP

June 2022 to November 2022

  • Establish the three-year strategic roadmap and redo the new brand image;

  • Implement a dashboard (objectives and performance indicators) for sales monitoring;

  • Establish needs and select customer relationship management software – CRM;

  • Recommend sales territory reorganization increasing coverage to accelerate sales growth of existing customers;

  • Develop financial and service infrastructure for new Contronics technology;

  • Develop an online library for sales tools and product presentations;

  • Contribute to a 12% growth in sales.

Senior Director of Global Marketing
Nuera Air

July 2020 to June 2022

  • Co-lead the establishment of a three-year plan and responsible for the planning process;

  • Key player in reducing EBITDA losses for 2020 which were reduced by more than 50% compared to financial year 2019;

  • Minimize the organization's losses by reaching the break-even point in Q3-2021

  • Reposition brands and product offering by distribution channel (online, offline and international) which generated a 13% increase in sales to retailers;

  • Optimize the product portfolio and rationalize up to 64% of the customer offer;

  • Standardize the list of prices and discounts, thus increasing revenues by 9%;

  • Achieve marketing and digital transformation (brand strategy, digital marketing, B2B platform, e-commerce and marketing campaigns) for all 47 countries;

  • Develop and lead a process of improvement and development of 28 new products to maximize portfolio synergy and reduce quality issues;

  • Develop a new high-volume product platform by simplifying design and manufacturing processes, reducing product costs by 21%;

  • Develop the sales forecasting process across all markets and distribution channels;  

  • Participate in the development of the S&OP process and the implementation of the MRP system. 

Marketing, Sales & Business Development Executive


International Sales and Marketing Director
Blucare Lab

June 2017 to July 2020

  • Participate in the formation of the Blücare company and its business model;

  • Develop the mission/vision, brand image and communication tools;

  • Implementation of the business development process, recruitment of partners, drafting of commercial agreement contracts and regulatory supports;

  • Sign agreements with major partners (Royal Canin and Merck) to achieve distribution in 31 countries in the first year of operation;

  • Establishment of two international expert committees leading to the establishment of guidelines on the use of Blücare Hematuria and Glycosuria;

  • Develop an innovative application for monitoring diabetes in cats.

Marketing Director, Over-the-Counter Product Portfolio

June 2015 to March 2017

  • Develop and implement a new strategic planning process across all Pendopharm divisions;

  • Develop a five-year vision of the 3 key therapeutic areas resulting in increased sales through innovation and management of mature products;

  • Improve team efficiency by restructuring and recruiting new talent;

  • Position the company as a leader in gastrointestinal products by introducing a new “Lax-A” product franchise with a unique merchandising platform;

  • Launch national Online and Offline campaigns with new strategic partners which has resulted in distribution points with major Canadian retailers.

Marketing Manager, Allergy Portfolio (Rx & Over-the-Counter Products)
Sanofi, Consumer Care

March 2014 to June 2015

  • Lead the first Rx-to-OTC swtich and Canadian launch of an over-the-counter product in its category: Nasacort Allergy 24HR (nasal spray);

  • Gain 17% market share on the Quebec market through a partnership and sponsorship with the program “La Voix”;

  • Design and develop an excellence program for the improvement of the over-the-counter product launch process allowing launches to be carried out on target dates and with a level of service of more than 95%.  

Group Marketing Manager, Advanced Respiratory Care
Merck, Consumer Care

November 2007 to March 2014

  • Achieve an average annual growth for hydraSense of 23.1% for 7 years;

  • Establish the 5-year vision of the hydraSense brand in the relief and treatment of the 5 senses;

  • Increase consumption opportunities by launching 10 products for daily nasal congestion, allergies, colds in adults and children;

  • Position the hydraSense and Drixoral brands in 1st place (sales and recommendations) among major Canadian brands in their category;

  • Obtain the endorsement of the brand most recommended by doctors and pharmacists in Canada;

  • Create 12 television commercials for the hydraSense & Drixoral brands bringing the brand's market share to 44% nationally and 68% in Quebec;

  • Increase sales by 38% in Quebec by concluding strategic partnerships with, in particular, Fort Boyard, Star Académie, Lolë, PJC, La Ronde and Alex Harvey.

Previous career experiences

  • Brand Manager, Paladin Labs       _cc781905-5cde-3 194-bb3b-136bad5cf58d_ _cc781905-5cde-3194-bb3b- 136bad5cf58d_       _cc781905-5c de-3194-bb3b-136bad5cf58d_   _cc781905-5cde- 3194-bb3b-136bad5cf58d_       _cc 781905-5cde-3194-bb3b-136bad5cf58d_         _cc781905-5cde-3194-bb3b- 136bad5cf58d_   _cc781905-5cde-3194 -bb3b-136bad5cf58d_       _cc78190 5-5cde-3194-bb3b-136bad5cf58d_  January 2006 to November 2007

  • Account Manager, Critical Care Products, Bayer       _cc781905-5c de-3194-bb3b-136bad5cf58d_ _cc781905-5cde- 3194-bb3b-136bad5cf58d_       _cc 781905-5cde-3194-bb3b-136bad5cf58d_   January 2004 to January 2006

  • Business Development Manager, Roche Diagnostics      _cc781905-5cde-31 94-bb3b-136bad5cf58d_ _cc781905-5cde-3194-bb3b- 136bad5cf58d_       _cc781905-5c from-3194-bb3b-136bad5cf58d_ April 2001 to June 2003

  • Associate Product Manager, Roche Diagnostics 194-bb3b-136bad5cf58d_ _cc781905-5cde-3194-bb3b -136bad5cf58d_       _cc781905-5c de-3194-bb3b-136bad5cf58d_   _cc781905-5cde _cc 781905-5cde-3194-bb3b-136bad5cf58d_ _cc781905-5cde-3194-bb3b- 136bad5cf58d_ Apr 2001 to Sep 2002

  • Internet Marketing Manager, Sobeys       _cc781905-5cde-3 194-bb3b-136bad5cf58d_         _cc781905-5cde-3194-bb3b- 136bad5cf58d_   _cc781905-5cde-3194 -bb3b-136bad5cf58d_       _cc78190 5-5cde-3194-bb3b-136bad5cf58d_   _cc781905 -5cde-3194-bb3b-136bad5cf58d_     _cc781905-5cde-3194-bb3b-136bad5cf58d   _cc781905-5cde-3194- Sept. 1999 to April 2001

  • Buyer (Grocery Division), Metro      _cc781905-5cde- 3194-bb3b-136bad5cf58d_ _cc781905-5cde-3194-bb3b- 136bad5cf58d_       _cc781905-5c de-3194-bb3b-136bad5cf58d_   _cc781905-5cde- 3194-bb3b-136bad5cf58d_       _cc 781905-5cde-3194-bb3b-136bad5cf58d_         _cc781905-5cde-3194-bb3b- 136bad5cf58d_   _cc781905-5cde-3194 -bb3b-136bad5cf58d_   June 1997 to September 1999

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